Reflexcare.net

reflexcare.net

I have just created a new website for a terrific client! Mona Chan has a brand new reflexology clinic here in Kelowna and had an existing website that just wasn’t representing who she was very well. So we went to work and designed this lovely new website for her, we also created a cute simple little logo for her too. If you would like to look at the website check it out here www.reflexcare.net.

Nature Desktop Wallpaper Background Images (Free Downloads)

I was getting really bored with the desktop wallpaper I was using, and decided it was time for a new view from my computer screens. I have been sitting at my desk for hours today so I am in the mood to get outside and go spend some time in the forest somewhere. I guess for today these images will have to do, haha 🙂

Download them all as you like. I do have higher resolutions if anyone would like them free of charge, just contact me with your email address and I will send them to you. If you plan on using any of these for commercial purposes please let me know as I do own the copyright for each of the images.

What does your brand stand for? By Seth Godin

I follow Seth Godin’s blog, and wanted to pass on this article I just read. It’s very true, if everyone is your customer, then nobody is your customer. Find a way to differentiate yourself from the competition. Look for the niches (big or small), things that make you stand out. Without them the lines between you and your competition will be blurry for your potential customers.

Here is what Seth said in his article:

“What does your brand stand for? If you tell me about service and quality and customer focus, you haven’t answered my question, because a hundred other brands stand for that. If you are what others are, then there’s nothing here to own or protect or build upon.

Compared to what? Compared to all those that you compete with for attention, for commerce, for donations and for employees, what do you stand for? Are you one of a kind or even one in a million?

Hyatt, Marriott, Hilton… they don’t actually stand for anything, do they? They can’t, because they stand for precisely the same thing. Puma vs. Adidas vs. Nike… They all want to stand for winning. How substantial are the differences?

Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much.”